A profile with a purpose.
A name that feels personal. Prompts for missing details. Clear tabs for details, sizes and settings, with the duplicate icons and oversized header stripped away.
See what changed.
Explore every detailA more personal way to shop. A little fashion imagination. And an app that feels like 1 India.
A tour of today’s customer-app branch. Real web and iOS captures, with demonstration account data. These changes have not been merged into the development branch.
Your club.
Your everyday.
From a loyalty utility to somewhere you actually want to spend time.
Warm colour. Fashion photography. A membership card that puts cashback first. The new Home, Discover, Plans, Activity and You tabs bring the whole experience together.
- Your rewards, at a glance.A clear balance, one cashback action and progress towards the next tier.
- Room for discovery.Personal style and the fitting room have a home, with “New” labels to make them easy to find.
- Less visual noise.Calmer rows, purposeful icons and more space for the things that matter.
Home · iOS simulator · Tap to explore
More you.
Less guessing.
Meet Style DNA. A starting point for your next great find.
Choose what feels like you, the occasions you shop for and a comfortable budget. Get an everyday outfit formula and ideas to carry into a shopping plan.
StyleOccasionBudget
You stay in control: refine your choices or remove them anytime. Style DNA uses preferences you choose; it doesn’t infer your personality from a photograph.
Explore the style screensA new look.
Still you.
The fitting room comes to your phone.
Your photo. An outfit you love. A generated preview you can keep, explore and share.
Actual generated sample1
From “what if”
to “that’s me.”
- Bring your photo.
Upload a clear photo or use a suitable profile picture, then pick or upload an outfit.
- Watch your look come together.
A photo-led generation scene gives the wait its own moment, with progress and a reveal.
- Make it part of your wardrobe.
Save the result on your device. Open a full-screen, swipeable viewer with sharing at the bottom.
Public fal sample person and garment, not 1 India catalogue stock. AI images are illustrative previews, not a guarantee of fit or garment detail.
Two photos.
A whole new scene.
Your photo + the outfit = a little fashion possibility.
First, AI creates your try-on photo. Then it brings that look into motion. These are the actual inputs and generated result.
Good plans.
Great company.
A shopping list that can come along for the trip.
Add ideas, set an optional budget, estimate prices and tick things off as you shop. Undo a removal when plans change.
Share a snapshot of your list. The recipient can save their own editable copy, and you can stop the shared link. Your private list stays yours.
Shown here: “Weekend family shop · demo”, created for this tour. All prices are illustrative estimates. No list link was published for these screenshots.
Big change.
Small, thoughtful details.
Children get children’s sizes.
Select a child and the size choices follow. Optional fields open when needed, and an explicit adult-size option handles the exceptions.
Your language belongs here.
The new flows have translation keys across all 11 supported languages, with Urdu reading right to left. Hindi and Urdu below are real running screens. Native-speaker wording review remains part of release.
The app, up close.
17 real screens
Tap a screen. Swipe through the details. Everything here was captured from the running branch.
A first look.
A real foundation.
Built on the branch
Built in this branch
- Fashion-club design across the customer app
- Style DNA and shopping-plan integration
- Connected AI try-on and saved wardrobe
- Optional generated motion previews
- Contextual profile and family sizes
- Translations across 11 supported locales
- Local Expo setup and developer test sign-in
Before the public release
- Host the AI gateway with production access controls
- Set the app’s public sharing address and preview builds
- Verify physical-device sharing and performance
- Review translated wording with native speakers
- Validate catalogue imagery and generated garment detail
The website is a branch showcase, not a live app deployment. Demo data and sample garments are identified throughout.
For the team: implementation and handoff notes
The customer app uses Expo SDK 56 and expo-router. The fitting-room gateway holds the provider key on the server. The current photo generation uses FASHN v1.6; optional motion uses H3. Style DNA stores explicit preferences, while wardrobe media and shopping plans are scoped to the account on this device.
Review the branch setup, try-on and release notes before producing a developer preview. Keep the preview on this branch; a merge is not needed to share a separate preview build.
codex/customer-experience-redesign
Source notes: customer-app/REDESIGN.md, TRY_ON.md and docs/SHOPPING_PLAN_RELEASE.md, TRY_ON_VIDEO_RELEASE.md. This showcase adds no backend calls, tracking or credentials.
Take a look.
Pass it around.
A fresh chapter for 1 India, ready for the team to explore.